Enquiry benchmarking

Find out if your competitors are winning enquiries you already paid for.

ReplyBench scores your enquiry journey, follow-up readiness, and competitor positioning from the information you provide — then estimates where revenue may be leaking before it reaches your diary.

3 minutesFree Snapshot, no login
6 checksSpeed, CTA, follow-up, trust, competitors, tracking
£ at riskIndicative leakage from your own numbers
£199Human-reviewed Full Audit + call

From Reply Intelligence Group, the team behind ReplyScore and ReplyOS.

Sample score
64/ 100
High risk — follow-up is the weak point
Monthly at risk
£18,400
Competitor gap
Exposed
  • Follow-up48 / 100
  • Enquiry speed58 / 100
  • Trust & proof71 / 100

Example snapshot — dental practice, Bristol

Important

This is not an SEO audit.

ReplyBench does not score keywords, backlinks, or technical SEO. It scores how your business handles the enquiries you already get — speed, clarity, follow-up, trust, and competitor response strength — and estimates the revenue at risk when those break down.

Most businesses measure enquiries.
Almost none measure what happens next.

Slow replies, weak CTAs, unclear pricing, missing trust signals, poor follow-up, and stronger competitors can quietly drain revenue every month — long before it shows up in your sales numbers.

What ReplyBench checks

Six leakage points. One score.

Every dimension rolls into a single ReplyBench Score and indicative revenue-at-risk estimate.

01

Enquiry speed

How fast — and how consistently — enquiries are likely to be answered.

02

CTA clarity

Whether the next step is obvious on every key page.

03

Follow-up readiness

Whether unanswered enquiries get a structured second chance.

04

Competitor positioning

How your enquiry journey compares with local competitors.

05

Trust signals

Reviews, credentials, and proof shown near the decision.

06

Revenue tracking

Whether enquiry-to-booking outcomes are actually measured.

Process

How it works

Four steps from form to actionable revenue insight — most Snapshots complete in minutes.

01

Enter your business details

Tell ReplyBench about your service, enquiry volume, and optional competitor URLs.

02

We score the enquiry journey

CTAs, follow-up, trust, and competitor context — from the information you provide.

03

See the score and the leak

A ReplyBench Score, an indicative leakage estimate, and where competitors look stronger.

04

Fix the gaps first

A prioritised 30-day plan before you spend more on marketing.

Example Snapshot

A revenue diagnostic, not a vanity report.

Every ReplyBench report is built around one question: how much revenue is your enquiry journey leaking — and where is it going?

View demo report
64
/ 100
High RiskCompetitor gap: exposed
Monthly at risk
£78,000
Annual at risk
£936,000
Top issue: Follow-up weakness
Enquiry Handling58
Website Conversion62
Follow-Up Readiness48
Trust & Proof71
Competitor Positioning55
Revenue Intelligence60
The report

What you actually walk away with

Not a vanity dashboard. A diagnostic you can send to a practice manager, a marketing lead, or yourself on Monday morning.

  • ReplyBench Score out of 100, with a risk band
  • Indicative monthly and annual revenue at risk
  • Six leakage scores: speed, CTA, follow-up, trust, competitors, tracking
  • Where a named competitor is likely to look stronger
  • A 30-day fix list ordered by commercial impact
  • A shareable link — Full Audit also includes a branded PDF and review call
Competitor Response Gap

The painful question:
would a customer choose you — or a competitor?

ReplyBench compares how your business is likely to present, reassure, convert, and follow up — against the competitor URLs you submit. Snapshot benchmarks are indicative and automated; the Full Audit adds human review and verified findings.

Run a free snapshot before spending more on ads.

More traffic into a leaking enquiry journey usually amplifies the leak. See where the revenue is going first.

Run my free snapshot
Revenue calculator

Estimate your revenue at risk

Monthly enquiries80
Average customer value (£)1200
Estimated leakage (%)22
Monthly revenue at risk
£21,120
Annualised
£253,440
Who this is for

Built for service businesses where one missed enquiry can be worth thousands.

Dental practices

Implants, Invisalign, cosmetic dentistry.

Aesthetics clinics

Skin, injectables, body treatments.

Veterinary practices

Consultations, surgeries, plans.

Law firms

Personal injury, conveyancing, family.

Trades & home services

Roofing, bathrooms, installations.

Consultants

High-ticket service providers.

Built for service businesses
DentalAestheticsVeterinaryLegalTradesHome ServicesClinicsConsultants
Pricing

Choose your benchmarking depth

Start free with a Snapshot, or upgrade when you need a reviewed report and review call.

Get started

Free Snapshot

£0forever
  • Instant ReplyBench Score
  • Indicative revenue at risk
  • Automated recommendations
  • Shareable report link
Start Free Snapshot
For teams

Agency / Consultant

From £299/ month
  • Client audit dashboard
  • White-label reports
  • Multiple monthly audits
  • Lead generation support
Request Agency Access

FAQ

Is this the same as an SEO audit?

No. ReplyBench focuses on enquiry conversion, competitor response strength, follow-up readiness, and revenue leakage. It does not score keywords, backlinks, or technical SEO.

Does this replace ReplyOS?

No. ReplyBench diagnoses where the enquiry journey leaks. ReplyOS is the infrastructure that helps businesses capture, respond, convert and attribute those enquiries.

Do I need competitors?

No. Competitors improve the benchmark, but you can run a standalone audit.

Do you analyse competitor websites?

The free Snapshot gives an indicative benchmark from your inputs and any competitor URLs you add. The Full Audit (£199) is a human-reviewed report with a deeper comparison of public website pages before delivery.

Is the revenue estimate guaranteed?

No. It is an indicative estimate based on submitted enquiry volume, average value, and ReplyBench scoring assumptions. It is not financial advice and not a guarantee of lost or recoverable revenue.

Can agencies use this?

Yes. Agencies can use ReplyBench to show clients where enquiry conversion gaps exist.

How is this different from a website review?

A typical website review looks at design, copy, and SEO. ReplyBench scores the enquiry journey as a commercial system: what happens after someone wants to buy, how quickly you respond, whether follow-up exists, and how that compares with competitors you name.

Who owns ReplyBench?

ReplyBench is a product of Reply Intelligence Group Ltd (Company No. 17040048). The parent company owns the intellectual property in ReplyBench and the wider Reply Intelligence Group portfolio, including ReplyOS and ReplyScore.

Stop guessing. Start benchmarking.

Get a free ReplyBench Snapshot in minutes and see where your revenue is leaking.

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